There Is No Magic Bullet In Direct Sales

In my coaching calls over the last couple of months I have noticed an observation that i wanted to share.

It seems that when a consultant isn't experiencing the results that they want in their business a combination of the following factors are generally present:

1.  They are not working their business every day.  They will often work their business in fits and starts.  They will work often a couple days in a row, or a long day on a weekend (for a show or party) but consistent applied action every day (even it is just an hour) generally isn't there.

2. They haven't been able to move past their friends and family.  When they first started the business they had a spike in sales (related to parties or sales with their friends and family). They may have even had a recruit or two (generally from friends or family) but after a couple of months they start to stagnate.  However, they have not done anything significant, other than a few sporadic actions, to move their business outside of their friends and family. 

3. They stick close to what they know, and what is comfortable.  They will do actions that are easy (like post statuses on Facebook), or talk to friends and family.  But they won't often move outside of their comfort zone. if they do, it is usually on an experimental basis (like they will go take a couple actions that scare them, go do a couple calls) but if they don't get the results that they want quickly then they will retreat back to where they are comfortable.

4.  When I show them a document like this one

http://www.articlesbase.com/mlm-articles/unique-marketing-ideas-for-your-scentsy-or-party-plan-business-6033222.html

They have rarely even tried more than 10% of the ideas on here.  Also, they haven't spent a large amount of time experimenting with strategies found within the training center.

5.  They underestimate what it takes to be really successful in this business

6.  They get down or discouraged far too easily.

7.  They haven't been working their business for that long. 

Here is the TRUTH about this business:  It is the best business in the world.  You can make a professional income (heck you can make a Rock Star income).  You can have ultimate freedom.  You can have a life of contribution and excitement.

Here is the CATCH about this business: It is HARD.  There are no shortcuts.  There is no magic bullet.  You have to do things that scare you.  You have to get outside of your comfort zone.  Anyone who tells you otherwise is misleading you and doing you a disservice.  If you believe anyone who tells you than you won't have to work your butt off, overcome your fear, be consistent every day, you are bound for disappointment. 

You don't become wealthy by taking a few safe actions here and there on a home based business.  There is no magic bullet.